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By Allison Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the [world's biggest](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) market program in Las Vegas high-end jets are [luring buyers](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) with their streamlined silhouettes, luxurious cabins - and increasingly, their use of alternative fuels.
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Fuel [manufacturers](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) and jetmakers are keen to showcase novel types of air travel fuel deemed less harmful to the climate, from utilized cooking oil to the definitely less attractive meat waste.
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Business jet operators, like airline companies, have actually acquiesced ecological pressure on aviation and [dedicated](https://www.businessnews.com.au/Company/Mission-NewEnergy) to halving carbon emissions by 2050 compared to 2005.
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Their hope is that adopting renewable fuel to curb emissions might make company jets more appealing to ecologically conscious buyers - especially [corporations](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) dealing with concerns over sustainability from investors or green project groups.
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The accessibility of less polluting personal jets could also spare the abundant and well-known the negative publicity experienced by Britain's Prince Harry and his better half Meghan over a recent private jet journey to southern France.
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Five Gulfstream jets on display screen in Las Vegas are using California-produced fuel from inedible beef tallow.
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The most recent waste-based fuels include "fats, grease and oils that are by-products of the food market," stated Bryan Sherbacow, chief commercial [officer](https://www.pinterest.com.au/missionnewenergy/) of Boston-based [biofuel](https://stocktwits.com/symbol/MNEL) producer World Energy, which [produces fuel](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) from meat waste used by Gulfstream.
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"All of our item is inedible."
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Some of the other 79 airplane on display are anticipated to be powered by 150,000 gallons of other eco-friendly fuel mixes expected to be pumped at the show.
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FLIGHT SHAMING
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Private jets [represent](https://pitchbook.com/profiles/company/51278-86) less than 0.1% of total annual carbon emissions globally, but can produce, typically, approximately 20 times more carbon emissions per traveler mile than jetliners, according to the London-based private charter firm Victor.
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Prince Harry has his periodic use of [personal jets](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) to ensure his household's security, and has actually stated that on the uncommon events he does not fly commercially he offsets his emissions.
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But planemakers state events such as the furore over his travel plan have included fresh obstacles for a market already aiming to validate its [contribution](https://www.bloomberg.com/profile/company/MNELF:US) to [cutting corporate](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) costs.
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"Incidents of flight shaming including making use of personal jets are regrettable when you think about that our market has actually provided fuel efficiency enhancements of 40% over the previous 40 years," stated Bombardier Aviation President David Coleal.
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Bombardier thinks [increased sustainable](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) fuel use will assist the market make inroads with corporations and wealthy purchasers. According to market information, billionaires only have a 19% organization jet ownership rate.
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But even an image remodeling - with jets sporting sticker labels like "this aircraft flies on eco-friendly fuels" and organisers adding alternative fuel pumps for checking out planes - is unlikely to please all critics at the Oct 22-24 high-end jet [occasion](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/).
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Environmentalists and some analysts stay doubtful that biojetfuels, generally blended 50-50 with kerosene, will make a significant impact on [public perceptions](https://www.bloomberg.com/profile/company/MNELF:US) about luxury travel.
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"No amount of [jatropha curcas](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) or Brazil-nut fuel can make organization jets look eco-friendly," said aviation analyst Richard Aboulafia.
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Demand from company jet operators for [sustainable fuels](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) now far goes beyond supply and their interest might drive future production, Sherbacow said.
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World Energy, which [produces](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) 40 million gallons of [biofuel](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) at its California plant, might expand production as much as 150 million gallons by 2022.
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Corporate charter companies and specialists are likewise seeing more interest from clients who wish to purchase carbon credits to balance out [emissions](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) from their [flights](https://pitchbook.com/profiles/company/51278-86).
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions played a role in a business jet utilization study his business just recently finished for a Fortune 500 company.
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"At the end of the day, I think that rate, cost per hour, range, speed and performance, that's still the (sales) motorist. But I think individuals are ending up being more familiar with the sustainability of operations and how it impacts the world." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)
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