By Allison Lampert
LAS VEGAS, Oct 22 (Reuters) - At the world's most significant industry program in Las Vegas high-end jets are luring buyers with their smooth shapes, plush cabins - and significantly, their usage of alternative fuels.
Fuel manufacturers and jetmakers are eager to display unique types of aviation fuel deemed less damaging to the climate, from used cooking oil to the definitely less attractive meat waste.
operators, like airline companies, have acquiesced environmental pressure on air travel and committed to cutting in half carbon emissions by 2050 compared to 2005.
Their hope is that adopting eco-friendly fuel to curb emissions might make company jets more appealing to environmentally conscious buyers - specifically corporations facing concerns over sustainability from shareholders or green project groups.
The schedule of less contaminating personal jets might likewise spare the rich and popular the negative publicity experienced by Britain's Prince Harry and his wife Meghan over a current private jet journey to southern France.
Five Gulfstream jets on screen in Las Vegas are utilizing California-produced fuel from inedible beef tallow.
The most current waste-based fuels include "fats, grease and oils that are byproducts of the food market," said Bryan Sherbacow, chief industrial officer of Boston-based biofuel producer World Energy, which produces fuel from meat waste used by Gulfstream.
"All of our item is inedible."
Some of the other 79 airplane on display are expected to be powered by 150,000 gallons of other eco-friendly fuel mixes anticipated to be pumped at the show.
FLIGHT SHAMING
Private jets represent less than 0.1% of overall yearly carbon emissions internationally, but can discharge, typically, up to 20 times more carbon emissions per traveler mile than jetliners, according to the London-based personal charter firm Victor.
Prince Harry has defended his periodic use of private jets to guarantee his family's security, and has actually said that on the uncommon occasions he does not fly commercially he offsets his emissions.
But planemakers state events such as the furore over his travel plan have actually included fresh obstacles for an industry already aiming to justify its contribution to cutting business costs.
"Incidents of flight shaming involving making use of personal jets are regrettable when you consider that our industry has provided fuel efficiency improvements of 40% over the previous 40 years," said Bombardier Aviation President David Coleal.
Bombardier believes increased sustainable fuel use will assist the industry make inroads with corporations and rich buyers. According to industry information, billionaires just have a 19% business jet ownership rate.
But even an image transformation - with jets sporting sticker labels like "this airplane flies on eco-friendly fuels" and organisers including alternative fuel pumps for checking out aircrafts - is not likely to please all critics at the Oct 22-24 high-end jet occasion.
Environmentalists and some analysts remain doubtful that biojetfuels, typically mixed 50-50 with kerosene, will make a considerable influence on public understandings about high-end travel.
"No amount of jatropha curcas or Brazil-nut fuel can make company jets look eco-friendly," said air travel analyst Richard Aboulafia.
Demand from company jet operators for sustainable fuels now far exceeds supply and their interest might drive future production, Sherbacow said.
World Energy, which produces 40 million gallons of biofuel at its California plant, could expand production as much as 150 million gallons by 2022.
Corporate charter companies and specialists are also seeing more interest from clients who wish to purchase carbon credits to balance out emissions from their flights.
Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions played a function in a business jet utilization research study his company just recently finished for a Fortune 500 business.
"At the end of the day, I believe that price, cost per hour, variety, speed and performance, that's still the (sales) motorist. But I think people are ending up being more knowledgeable about the sustainability of operations and how it impacts the planet." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)
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Clean Getaway: Meat Waste Joins Biofuels At Luxury Jet Show
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